Project Information
$๐๐,๐๐๐ ๐๐ฉ๐๐ง๐ญ โ ๐,๐๐๐ ๐๐๐๐๐ก๐๐ซ ๐๐๐ ๐ข๐ฌ๐ญ๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐๐ฎ๐ฌ๐ญ๐ซ๐๐ฅ๐ข๐
Proud to share the impact of a recent Meta ads campaign Iโve been working on with the Australian Government โ Click Against Hate.
๐๐ก๐ ๐จ๐๐ฃ๐๐๐ญ๐ข๐ฏ๐ ๐ฐ๐๐ฌ ๐๐ฅ๐๐๐ซ:
Mobilise school teachers across Australia to take a stand against racism and bullying.
๐๐๐ซ๐โ๐ฌ ๐ฐ๐ก๐๐ญ ๐ฐ๐ ๐๐๐ก๐ข๐๐ฏ๐๐:
* 2,253 total registrations from educators
* $12,000 total ad spend
* $5.44 average cost per registration
* Best-performing campaign delivered 798 registrations at just $5.67 per result
This wasnโt just about performance metrics, itโs about real-world impact.
Every registration represents a teacher stepping forward to create safer, more inclusive environments for students.
Performance marketing is powerful, but when paired with a meaningful mission, it becomes even more valuable.
If youโre running campaigns that need both scale and efficiency, happy to share insights.
#MetaAds #LeadGeneration #PerformanceMarketing #SocialImpact #Education #Australia #DigitalMarketing