Project Information

$๐Ÿ๐Ÿ,๐ŸŽ๐ŸŽ๐ŸŽ ๐’๐ฉ๐ž๐ง๐ญ โ†’ ๐Ÿ,๐Ÿ๐Ÿ“๐Ÿ‘ ๐“๐ž๐š๐œ๐ก๐ž๐ซ ๐‘๐ž๐ ๐ข๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐€๐œ๐ซ๐จ๐ฌ๐ฌ ๐€๐ฎ๐ฌ๐ญ๐ซ๐š๐ฅ๐ข๐š

Proud to share the impact of a recent Meta ads campaign Iโ€™ve been working on with the Australian Government โ€” Click Against Hate.

๐“๐ก๐ž ๐จ๐›๐ฃ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐ฐ๐š๐ฌ ๐œ๐ฅ๐ž๐š๐ซ:
Mobilise school teachers across Australia to take a stand against racism and bullying.

๐‡๐ž๐ซ๐žโ€™๐ฌ ๐ฐ๐ก๐š๐ญ ๐ฐ๐ž ๐š๐œ๐ก๐ข๐ž๐ฏ๐ž๐:

* 2,253 total registrations from educators
* $12,000 total ad spend
* $5.44 average cost per registration
* Best-performing campaign delivered 798 registrations at just $5.67 per result

This wasnโ€™t just about performance metrics, itโ€™s about real-world impact.
Every registration represents a teacher stepping forward to create safer, more inclusive environments for students.

Performance marketing is powerful, but when paired with a meaningful mission, it becomes even more valuable.

If youโ€™re running campaigns that need both scale and efficiency, happy to share insights.

#MetaAds #LeadGeneration #PerformanceMarketing #SocialImpact #Education #Australia #DigitalMarketing