$𝟏𝟎𝟎𝐊+ 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐂𝐥𝐨𝐬𝐞𝐝 — 𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬

Sacramento, California

Over the last two months, I’ve been managing Meta campaigns for a contractor in Sacramento, targeting various services:

1) Kitchen Remodeling
2) Bathroom Remodeling
3) New Build Projects (Garage Conversions, Room Additions, New Home Construction)

Through continuous testing, the New Build campaign emerged as the strongest performer:

– 60 qualified leads
– $18.06 cost per lead
– 2 large projects closed worth over $100,000
Outstanding ROI

Key takeaways:

– Positioning higher-ticket services in the market can significantly increase ROI.

– Testing multiple service angles allows us to focus budgets where results are strongest.

– Consistent optimization and a clear sales process are critical to converting leads into revenue.